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Sports Management
2012 issue 3

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Sports Management 2012 issue 3  
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3   Editor’s letter: Inspired by London 2012
Paying doctors to prescribe exercise effectively through the Quality and Outcomes Framework is the one thing above all other we can do to make the most difference to the health of the nation
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6   Letters:
Making the most of our ‘home’ Games
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8   Thought Leaders: Industry experts share their views
Comments from John Goodbody, John Steele, Jennie Price and Matt Hampson
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10   Industry news:
Clubs invited to bid for share of £10m
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16   2012 profile: Debbie Jevans
LOCOG’s director of sport, talks to Karen Maxwell about delivering London’s Olympic and Paralympic Games
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18   Interview: Paul Deighton
Karen Maxwell interviews the CEO of LOCOG and finds out why he believes team work is an important factor in delivering the UK’s most ambitious global sporting event this century
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22   Top Team: London 2012
Key people charged with delivering the London Games talk to Karen Maxwell about their roles in ensuring a successful summer of international sport
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32   London 2012 Sports Venues: Building the london 2012 games venues
A round up of London’s new and converted Olympic and Paralympic venues and their post-Games legacies
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42   Research: Capitalising on London 2012
Heather Hancock highlights Deloitte’s view of the opportunities for Brand Britain post-Games
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46   Olympic social engagement: A very Sociable Olympics
How the Olympic message is spread throughout the world via social media
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50   Grassroots: The 2012 Effect
Tim Lamb looks at how sport NGBs are making the most of Olympic inspiration
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55   Tennis: Converting the AELTC into an olympic venue
Kath Hudson finds out how the iconic home of Wimbledon is being transformed into an Olympic tennis venue
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58   Show Preview: IOG SALTEX
The open space management show will showcase machinery, tools and artefacts from the 1908 and 1948 Olympic years
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60   Natural turf: The Greenwich Park transformation
STRI’s Lee Penrose talks about the challenge of converting London’s oldest royal park into an Olympic equestrian and modern pentathlon venue
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62   Olympic Play Legacy:
Former director of the Children’s Play Council (now Play England), Tim Gill, explains the post-Games plans for play provision within the Olympic Park and promotes the benefits of risky play in natural surroundings
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66   Energy for major events: Energy Boost for London 2012
How Aggreko, the Official London 2012 Temporary Power Provider, has developed the skills and equipment to support the world’s biggest sporting event
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68   Show preview: LIW
This year’s event will offer leisure operators advice, together with examples of best practice, on how to make the most of London 2012’s “once in a lifetime” opportunity to get people more active
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70   Game on: SAPCA News
The latest news and views from the Sport and Play Construction Association (SAPCA)
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75   Game on:
SAPCA Directory
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78   Product round-up: sport-kit
Rubb Buildings supplies a sports structure to house beach volleyball courts at Oakmead College of Technology
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80   Sport directory:
Be seen by over 5,500 active buyers in the most exciting full colour buyer's guide in the sports industry
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82   Diary dates and AD index:
Worldwide events listings for leisure professionals
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