Designed to engage with members and encourage active participation, the campaign was based on the philosophy that only the strongest will survive in times of financial crisis and tough competition.

Attracting more than 700 participants, the elimination rounds took place from January through to March, with members submitting their best results from fitness tests.

The final, which took place at the end of April, involved what was dubbed a 'survival track' - in line with the Darwinian concept after which the competition was named, participants took part in both physical and mental tests to see who was best able to adapt to their environment and who was, therefore, the all-round fittest member.

Prizes included Ä10,000 and lifetime health club membership.

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