Samsung Electronics has been named as an Official IAAF Partner and has been chosen as the IAAF's official mobile telecommunications hardware, audio visual equipment and camera provider.
The agreement will begin with the World Championships in Berlin in August this year, and span the 2010 World Indoor Championships in Doha, Qatar as well as the 2011 World Championships in Daegu, South Korea.
The Berlin Championships will also showcase the Samsung Digital Gallery - an interactive event program that will let athletes, spectators and the media engage with the latest technologies in LED TV, mobile phones and digital cameras.
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