23 Feb 2010
Body Glove and AWM announce partnership
BY Tom Walker
Water sports equipment supplier Body Glove International and American Wave Machines (AWM) have joined forces to create Body Glove Waves, a joint venture looking to supply theme and water parks with turn-key surfing attractions.
AWM, which owns the SurfStream and PerfectSwell machine brands, will partner Body Glove which will provide surf lessons, surf clinics/refreshers, retail merchandise, contests and competitions as additional sources of revenue for the machines.
Robbie Meistrell, CEO of Body Glove International, said: "Spreading our passion for surfing to people across the globe is our long term goal.
"By joining forces with AWM we are much closer to reaching that goal."
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