Situated in the town of Forte dei Marmi, the new property features 28 en suite bedrooms, a rooftop bar and a beach club.

Facilities at the 5,381sq ft (500sq m) spa at Principe include four treatment rooms, a swimming pool and an integrated whirlpool, sauna and steambath area, separated by glass walls. The spa has been designed using natural light wherever possible.

Treatments will use the organic ILA brand and Bellefontaine as well as ayurvedic therapies from the Italian company Lakshmi Ayurvedic. Details: www.principefortedeimarmi.com

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