Printed from : The Leisure Media Co Ltd

14 May 2007


Identity rebrand for Conrad
BY Sarah Todd

Identity rebrand for Conrad

The Conrad group of hotels is to change its corporate brand identity from Conrad Hotels to Conrad Hotels & Resorts.

The rebranding is intended to better represent Conrad’s portfolio of 18 properties in urban and destination locations around the world. The group also has a number of new resort projects set to join its portfolio over the next two years.

New Conrad Hotels & Resorts are currently in conversion in the Maldives and being developed in Shanghai, China, Abu Dhabi, the Bahamas, Las Vegas, US, and Koh Samui in Thailand.

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