01 Jun 2007
Irish branding to be reviewed
BY Helen Patenall
Tourism Ireland is reviewing its marketing campaign to better promote the island to overseas visitors.
The national organisation aims to improve its existing approach to attracting overseas tourists by appointing brand consultants Enterprise IG to carry out consumer and trade research and industry and stakeholder consultations.
In 2006, Tourism Ireland’s marketing strategies attracted a record level of 8.8 million visitors.
Photograph: current Tourism Ireland advertisement campaign
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