13 Feb 2012
New tourism marketing strategy for Bath
BY Pete Hayman
Bath Tourism Plus (BTP) has launched its new Destination Marketing Strategy in a bid to grow the value of tourism to the city's economy to GBP400m over the next two years.
The blueprint has been developed as a destination-wide plan and will provide leadership and marketing tools to deliver its targets, while working in conjunction with local businesses.
A 12 per cent increase in the value of overnight visitors, a 10 per cent growth in the number of visitor nights spent in Bath; and increasing the value of day visitors are among the aims of the strategy.
BTP chief executive Nick Brooks-Sykes said: "We need to ensure that Bath maintains its appeal by using inspiring and imaginative ways to attract visitors here."
Details: www.visitbath.co.uk
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