Printed from : The Leisure Media Co Ltd

15 Feb 2012


Greenlight: London tops online hotel searches
BY Pete Hayman

A new study by UK-based digital marketing agency Greenlight has found that London was the most popular location out of the 1.8 million online hotel searches in November 2011.

According to the group's Hotels Issue 10, it is yet to be seen whether searches were an early look at accommodation for the 2012 Games or a Christmas break in the capital.

Greenlight profiled consumer online search behaviour for hotels on Google UK, which saw more than 590,000 quieries for hotels in the UK and Ireland - 45 per cent of the total.

Meanwhile, short-haul destinations - mainly within Europe - such as Paris and Amsterdam attracted more than 366,000 searches, while the long-haul market was dominated by the US.

Details: www.greenlightdigital.com


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