29 Mar 2012
New Bask spa concept to launch at Revel
BY Pete Hayman
Bask, a new spa and wellbeing concept, has been exclusively developed by lifestyle brand exhale for Revel, a new US$2.4bn (EUR1.8bn, £1.5bn) resort destination in Atlantic City, US.
The 32,000sq ft (2,973sq m) sanctuary will provide a "transformative lifestyle experience" and is among the resort facilities to be previewed over an eight-week period from 2 April.
At the core of the Bask spa will be a 3,000sq ft (279sq m) coed bathhouse in which guests can relax, socialise and unwind with the Himalayan salt grotto and hammam.
Bask also has 32 therapy rooms; steamrooms and a deluge shower, while the fitness centre will host exhale's Core Fusion and yoga classes and features SurfSET programming.
The spa will use exhale's five skincare lines - 302, Actifirm, Tata Harper, ISClinical, and Sircuit - which are used across the brand's existing spa estate.
exhale currently has spas in a number of US locations, including three in Boston and seven in New York. It also has a spa at the Gansevoort Turks + Caicos resort in the Caribbean.
Once guests have participated in a workout or have benefited from one of Bask's therapies, they will have the option of visiting the LDV Hospitality-operated Bathhouse Bar.
Annbeth Eschbach, exhale president and chief executive officer, said: "We are thrilled to launch Bask at Revel, as this is our most expansive spa to date.
"We are excited to bring resort guests the mind body wellbeing of Bask and take the fun and Revel to a different level."
Elsewhere at the 47-storey Revel complex will be Revelry - located 61ft (19m) above sea level and boasting a 700-seat performance space and a 150,000sq ft (13,935sq m) casino.
The Mezz will be 87ft (27m) above sea level and include a 5,500-seat theatre, while Resort is to start from 114ft (35m) above sea level and accommodate 1,800 guest rooms and suites.
Details: www.revelresorts.com
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