08 Jun 2012
SATS to invest in Nordic fitness estate
BY Tom Walker
SATS, the full-service gym chain in the Nordic countries with 280,000 members and more than 110 clubs, is continuing to invest in growth across its estate.
Two new clubs – in Stockholm, Sweden and Helsinki, Finland – opened earlier this year, with a further six new clubs due to open in Sweden and Norway this autumn/winter. In addition, four clubs are set to be relocated to new premises.
A number of clubs across SATS' four markets – Sweden, Norway, Finland and Denmark – will be upgraded throughout the autumn, including new design and equipment aimed at improving customer service and experience. Large functional training areas, PT zones and a upgraded retail concept also form part of the new concept.
SATS is also introducing a number of new group exercise classes; the new Stockholm club is the first to offer a Hot Yoga studio, for example, while a new ViPR class offering has currently been rolled out to around 40 per cent of clubs.
A new website also offers features including booking, rating and reviews of classes.
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