11 Jun 2012
New social media platform launched for cyclists
BY Tom Walker
British Cycling and broadcasting company Sky have launched a new social network called Social Cycling Groups, which is designed to help people connect with other cyclists in their communities.
The online platform, which can be accessed for free via the goskyride.com website, gives people who might otherwise be cycling alone the chance to buddy up with other cyclists and join unlimited groups and rides in their area.
With dates, distances, durations and maps, people can choose the group and ride that is best for them.
People can also visit goskyride.com, the home of recreational cycling activities, to create their own Social Cycling Groups and rides of their own, adding their own routes or using British Cycling’s recommended tried and tested routes.
British Cycling director of recreation and partnerships Stewart Kellett said: "People who participate in our Sky Rides across the country tell us that they enjoy the experience of cycling with others and would love to do it more regularly.
"That's exactly why we've launched Social Cycling Groups – giving people the chance to get together and cycle for fun, at a place and time that suits them, and to hopefully form some great new friendships along the way."
New figures released by British Cycling show that almost half of its near 50,000-strong members are not involved in club cycling.
However, despite not wanting to ride competitively, many cyclists feel they would like to have someone else to ride with - 70 per cent of the people inspired by Sky Ride to ride more frequently would like to do more rides with other cyclists.
Close Window