21 Jun 2012
London Assembly calls for high-calorie Olympic sponsorship ban
BY Pete Hayman
Image: Members have urged new sponsorship criteria
Members of the London Assembly have called for the manufacturers of products associated with childhood obesity to be barred from sponsoring the Olympic and Paralympic Games.
The Olympic movement has been urged to introduce strict criteria for the sponsorship of the Games, which would exclude the producers of "high calorie" food and drinks.
A motion passed by the assembly also called on London mayor Boris Johnson to encourage organisers of future sporting events in the capital to adopt a similar approach.
Jenny Jones, who proposed the motion, said: "London won the right to host the 2012 Games with the promise to deliver a legacy of more active, healthier children across the world.
"Yet the same International Olympic Committee that awarded the games to London persists in maintaining sponsorship deals with the purveyors of high calorie junk."
Details of the London Assembly motion: www.london.gov.uk
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