04 Jul 2012
David Lloyd Leisure launches online membership rewards scheme
BY Tom Walker
David Lloyd Leisure (DLL) has launched a new online rewards programme to recognise members who have retained their membership for more than two years.
DL Rewards, which has been introduced in response to feedback from members, features unique membership cards offering discounts on food and beverage, as well as free guest passes - both of which increase depending on the length of continuous membership.
There are three tiers to the scheme, which start with the completion of two (bronze), four (silver) and six (gold) years of continuous gym membership.
Bronze card holders are given 3 per cent off at the onsite DL Cafébar, plus two guest passes. Meanwhile, silver card owners will benefit from a 5 per cent discount on food and four guest passes.
Gold card holders will be entitled to 7 per cent off at DL Cafébar plus six guest passes. The scheme will be available at the majority of DLL's 80 UK clubs.
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