11 Jul 2012
KAL launches online memberships
BY Tom Walker
Kirklees Active Leisure has launched an online membership sign-up system at one of its largest facilities, Huddersfield Sports Centre, as part of a pre-sales campaign for its new low-cost gym model SMART Fitness.
The leisure trust, which manages 11 major sports centres and swimming pools on behalf of Kirklees Council, implemented Gladstone Health and Leisure's new Join@Home system at the beginning of April having redeveloped a large area within the sports centre for the 110-station fitness suite.
So far the new system has seen around 130 customers register online, about half of these as part of the SMART Fitness pre-sale and the other half since opening at the beginning of April, which represents around 28% of the current membership.
Online booking through Join@Home will be rolled out to Kirklees Active Leisure's 10 other centres throughout the next 12 months in order to allow time for changes to the trust's existing membership subscriptions options.
Gladstone's Join@Home allows non-members to sign up for a membership online without having to go into the facility.
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