11 Jul 2012
Hard Candy Fitness opens third site
BY Tom Walker
Image: Pop star Madonna is the driving force of Hard Candy
Hard Candy Fitness - the health club brand launched by Madonna in conjunction with New Evolution Ventures - has opened its newest location in Santiago, Chile.
The 3,000sq m facility is the third Hard Candy Fitness club - clubs are already open in Mexico City and Moscow.
Facilities include an aquatic centre and group fitness studios for dance, yoga, pilates and group cycling. With a high focus on design values, the club is centred around an atrium area.
Madonna is due to visit the club next month. Hard Candy Fitness has also been strengthening its social media presence.
Through fan interaction and content creation, it has seen its online social following grow significantly on several platforms.
A recent "Bring Hard Candy Fitness to My City" social media campaign produced an overwhelming global response from individuals eager to have the Hard Candy Fitness experience on their doorstep.
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