31 Jul 2012
New Zealand's cityfitness to offer 'garage-style training approach'
BY Pete Hayman
Image: The new zones will offer suspension training
New Zealand-based gym operator cityfitness has announced plans to introduce a "garage-style training approach" alongside its core offer at select clubs over the coming months.
The chain will roll out new Training Zones at the chosen locations - a separate "user pays" section incorporating three fitness programmes that includes TRX Suspension Training
Boxmaster and CrossFit services will also be offered in the new Training Zones, which is part of cityfitness' bid to provide programmes that "better cater" for New Zealanders.
cityfitness managing director Dominic Rogerson said: "Part of our mission in doing this is to provide service to those who don't necessarily want gym memberships.
"With several new international gym chains entering the New Zealand market, we saw this as a way to really differentiate cityfitness as a market leader and provider of a more personalised fitness solution."
• The announcement comes as cityfitness - launched in 2000 - signed an agreement to open a new facility at the former Harbour Fitness in Wairau Park, Glenfield, Auckland.
Click here for more information about cityfitness' new Training Zones and click here for more about its new club in Auckland.
To read more about the emergence of CrossFit in the UK health and fitness market, see Health Club Management January 2011, p40
To read the current issue of Health Club Management magazine, visit: www.healthclubmanagement.co.uk/magazine
Image: prudkov/shutterstock.com
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