06 Sep 2012
Madonna's Hard Candy Fitness expands into Australia
BY Pete Hayman
Image: Madonna founded the fitness chain in 2010
Hard Candy Fitness - the chain founded by Madonna alongside New Evolution Ventures in 2010 - has announced the opening of its fourth health club in Sydney, Australia.
The 30,000sq ft (2,787sq m) facility in the heart of the city spans four "distinctly-designed" floors and joins sites in Mexico City, Mexico; Moscow, Russia; and Santiago, Chile.
In addition to offering cardio, strength and TRX equipment, Hard Candy Fitness Sydney has seven group fitness studios for dance, pilates, Hot Yoga, Barre and Cycling.
Classes will include the brand's Addicted to Sweat, which have been inspired by Madonna's own workout routine. Members will be able to choose from more than 150 classes.
Meanwhile, an outdoor training space boasts a climbing cage and spaces for the Warrior and Bootcamp methods. Olympic training platforms and a boxing ring are also among facilities.
Selena Short, CEO of Hard Candy Fitness Sydney, states, "Hard Candy Fitness will bring to Australia a whole new gym experience offering a beautifully designed club with a huge range of innovative and entertaining workouts unlike any other gym."
Launched in 2010, Hard Candy Fitness opened its first site in Mexico City and followed it with locations in Moscow and Santiago - both this year.
Click here for more information about Hard Candy Fitness Sydney.
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