12 Sep 2012
London 2012 to encourage more inbound visits
BY Tom Walker
A survey of communications experts in 24 countries has shown that 99 per cent expect the 2012 Games to encourage more people from their country to visit the UK.
The research, undertaken by global PR group ECCO, also revealed that the coverage of the Olympic and Paralympic Games abroad has resulted in the public in foreign countries having a more positive perception of UK services and products.
The behaviour of spectators also went some way to improving perceptions of British sports fans as well as the British been seen as friendlier than was previously the case.
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