25 Sep 2012
David Lloyd launches 'DLicious' menu concept
BY Tom Walker
Health club operator David Lloyd Leisure (DLL) has unveiled a new 'fast fitness food' concept for members who are looking to improve their diets as part of a healthy lifestyle.
The DLicious menu is one of the first of its kind to be launched by a large chain in the UK and has been developed by chefs, nutritionists and health and fitness experts.
Inspired by the Paleolithic diet and the 40:30:30 concept of healthy and balanced foods, the DLicious approach aims to help members feel energised throughout the day as well as get results during their workouts.
Andy Lowe, DLL's head of food and beverage, said: "We're incredibly excited about DLicious. No mainstream operator on the high street is offering a truly healthy approach to eating and lifestyle.
"We're using ingredients that are more natural, pure and therefore better quality, with less processed food, salt, sugar and additives. There are now fewer starchy carbohydrates and more good ones, and options comprising ingredients free from gluten are also available."
The menu will begin rolling out across the DLL portfolio of clubs later this year.
DLL currently operates 80 clubs in the UK and a further 10 clubs across Europe.
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