18 Feb 2013
Pure Gym launches new app for iPhones
BY Jessica Tasman-Jones
Affordable fitness provider Pure Gym has launched an iPhone app, with an Android version set to follow later this year.
The free app, available at the Apple online store, enables users to locate the nearest Pure Gym, book and cancel classes, refer friends and access fitness tips from personal trainers.
Instruction videos filmed with Pure Gym’s equipment provider Matrix explain how to use each piece of kit and QR codes on individual machines link users to this information easily.
Group digital and marketing director Paul Kirwin said Pure Gym is the first to launch an app with a booking functionality.
“We have done a number of trials and the app has been very well received so far, with the managing classes functionality and the equipment instructions proving particularly popular,” he said.
Some features such as finding the nearest gym would be available to everyone, but only members would be able to unlock others.
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