Printed from : The Leisure Media Co Ltd

28 Feb 2013


VisitEngland and lastminute.com launch joint marketing campaign
BY Jessica Tasman-Jones

Travel and hotel website lastminute.com has joined forces with VisitEngland to promote last minute short stays across the country.

A two-week campaign will target commuters in London and Birmingham, with advertising on the Tube and at key rail hubs promoting 11 easily accessible destinations across England, from York to Bristol.

A 24-hour sale on 7 March will include hotel rates that will be reduced up to 50 per cent.

VisitEngland's head of marketing Tim Holt said shopping breaks, a weekend of culture or a coastal getaway means England has something for everyone.


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