28 Feb 2013 VisitEngland and lastminute.com launch joint marketing campaign BY Jessica Tasman-Jones |
Travel and hotel website lastminute.com has joined forces with VisitEngland to promote last minute short stays across the country. A two-week campaign will target commuters in London and Birmingham, with advertising on the Tube and at key rail hubs promoting 11 easily accessible destinations across England, from York to Bristol. A 24-hour sale on 7 March will include hotel rates that will be reduced up to 50 per cent. VisitEngland's head of marketing Tim Holt said shopping breaks, a weekend of culture or a coastal getaway means England has something for everyone. Close Window |