29 Apr 2013
Wallace & Gromit ride opens at Pleasure Beach
BY Jessica Tasman-Jones
Pleasure Beach in Blackpool has officially opened the world's first Wallace & Gromit ride Thrill-O-Matic, in collaboration with the fictional characters' animators Aardman.
The £5.25m ride takes visitors on a four-minute adventure through scenes from the pair's animated movies, including A Grand Day Out, The Wrong Trousers, A Close Shave, A Matter of Loaf and Death and The Curse of the Were Rabbit.
Creator of the animated duo Nick Park said: "We have the perfect marriage between Wallace & Gromit and Blackpool Pleasure Beach. I grew up in Preston, which is just down the road so Blackpool feels like a natural home for Wallace & Gromit."
The ride opens ahead of a VisitBritain campaign that will see Wallace & Gromit become Tourism Trailblazers to encourage Britons to holiday in the UK.
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