16 Apr 2014
Record investment in new European attractions
BY Jason Holland
European theme parks have made a record investment in new rides and attractions for 2014, according to the International Association of Amusement Parks and Attractions (IAAPA).
The trade association said new attractions worth a combined €500m in capital expenditure (CAPEX) would open as more than 300 amusement parks in Europe begin their 2014 seasons.
The new attractions include rides, water parks, entertainment and immersive themed environments.
“2014 has seen an unprecedented investment in innovative new attractions to drive attendance from repeat and new visitors,” said Karen Staley, VP of European operations at IAAPA.
The organisation linked the expenditure to a strong performance across the continent in summer 2013, both in attendance numbers and revenue, as well as “increased interest” in seasonal events such as Halloween and Christmas openings.
Three new parks are opening in Europe this year. Sochi Park will be located on the site of the 2014 Winter Olympic Games in Russia; Le Parc du Petit Prince in Ungersheim, France aims to be the world’s first hot air balloon theme park; and Cinecittà World, in Rome, Italy will be dedicated to the international cinema industry.
Among the new attractions opening are Angry Birds Land at Thorpe Park in the UK; a dark ride and mini-land based on the Pixar film Ratatouille at Disneyland Paris, France; and an indoor attraction at Europa-Park, Germany inspired by the popular movie trilogy Arthur and the Invisibles.
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