06 Jun 2014
Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music
BY Helen Andrews
Hard Rock Hotels & Casinos has reinvented its Rock Spa treatments with a brand new music-centric spa menu, titled Rhythm and Motion, utilising amplified vibrations, pressures and patterns as the foundations of its treatments – designed to inspire spa-goers to ‘Live Hard, Purify Harder’.
Hard Rock claims these new, ‘fully immersive’ music treatments are the first in the world which take guests on a rhythmic massage journey. Bass vibrations ripple through the massage table as treble beats come from above, sending pulses through the body.
“Hard Rock is the only brand bold enough to develop a spa experience more Zeppelin than Zen,” said Dale Hipsh, senior director of operations development at Hard Rock International. “We looked to amp up the traditional spa menu to leave our guests energised and pumped up – the way a concert-goer feels after seeing a mind-blowing show.”
As part of the offering, traditional Swedish massage movements are synchronised with a curated playlist.
Data from The Mayo Clinic – which found that music relieves pain, enhances immune function and alleviates stress – was used by Hard Rock to justify the development of these new therapies.
One such hotel to feature these rhythmic massages is the 493-room Hard Rock Hotel Ibiza, which is opening next weekend (13-14 June).
The Rock Spa at this facility is one among the hotel’s many amenities, such as a 2,500-guest outdoor concert terrace, six F&B outlets, a 600-person meeting convention centre, the Body Rock workout zone and the world famous Rock Shop which features Hard Rock’s iconic merchandise.
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