26 Jun 2014
Six Flags joins China’s theme park boom
BY Tom Anstey
Six Flags will soon be joining the 60+ theme parks under development in China after the company revealed it has signed a strategic partnership with a real estate developer in China to build multiple Six Flags-branded theme parks over the next decade.
Details of the partnership were not disclosed, however the company said it will receive royalties or licensing revenue from the theme parks using the Six Flags brand, and will send out a team to supervise construction and operation of the site to maintain appropriate standards.
The deal with the Riverside Investment Group (RIG) – which currently has more than US$3.5bn (€2.6bn, £2bn) in assets under management and more than 300 acquisitions – comes two months after a deal between Six Flags and Meraas Leisure and Entertainment to bring a Six Flags theme park to Dubai in 2017 as part of a strategy to expand the park’s brand without the capital cost of building new parks abroad.
"Our international expansion strategy is focused on finding the right partners in the right markets, and Riverside Investment Group will be the perfect strategic partner for us in China," said Jim Reid-Anderson, president and CEO of Six Flags, in a statement.
Outside of the US – where it has 16 theme parks – Six Flags currently owns one theme park in Mexico and another in Canada.
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