21 Oct 2014
First ever Planet Hollywood hotel outside Las Vegas to open in Asia
BY Helen Andrews
Asia's first Planet Hollywood Hotel will launch in Goa, India, before the end of 2014. It is the second Planet Hollywood-branded property in the world, following the existing property in Las Vegas, US.
A franchise agreement with India’s JMJ Group has been signed with the owner of the Planet Hollywood brand, Wyndham Hotel Group.
Located at Utorda Beach on Goa’s southern coast, the Planet Hollywood Beach Resort will feature 115 guestrooms and 15 luxury tents across four hectares of land. Facilities will include yoga retreats, swimming pools, a spa and a large amount of indoor and outdoor event space. Wyndham has revealed that the event space is part of plans to target the Indian weddings market, according to traveldailymedia.com.
“Given its features, we are looking forward to Planet Hollywood being a landmark destination in Goa,” said Sachin Joshi, managing director of JMJ Group. “Guests at the property will be treated like celebrities.”
Wyndham’s brands are expanding in India on a wider scale, to target rapidly growing secondary markets in the country. The group has signed 10 more hotels in the country, adding to its existing portfolio of 57 properties either open or in the pipeline. These 10 franchise properties will operate under the Ramada Encore and Howard Johnson brands. They will be located in Gurgaon, Darjeeling, Noida, Jaisalmer, Pali, Lonere, Dharmapuri, Bengaluru, Chennai and Thiruvananthapuram. All of these hotels are expected to be open by mid-2017.
“Introducing our hotels to markets that have remained untapped, like Pali, Dharmapuri, Lonere and Darjeeling, allows us great potential to work with partners who are passionate about our brands and who are experts in the market,” said Deepika Arora, Wyndham Hotel Group’s regional vice president for the Indian Ocean.
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