30 Oct 2014
IHRSA targets stronger insights for members though data partnership
BY Jak Phillips
The International Health, Racquet & Sportsclub Association (IHRSA) has formed a strategic partnership with data insight company STR Sector Analysis in a bid to offer more comprehensive analysis of the US health club sector.
Having produced hotel industry data for nearly 30 years, STR will now apply its data-gathering expertise to the health club industry to provide insights into operations and market growth.
As part of the collaboration, STR and IHRSA plan to make the resultant benchmarking and information services platform available to IHRSA members and health club operators in early 2015.
"STR's hotel benchmarking products have completely revolutionised the way that hotel operators make business decisions,” said IHRSA executive VP of global products Jay Ablondi.
“This product will be similarly transformative for the health club industry. Our members will benefit greatly from STR's timely, relevant and accurate data, and we look forward to working with STR to provide better insights into the evolving industry landscape."
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