01 Dec 2014
Vivafit continues its global growth
BY Kate Cracknell
Women-only fitness franchise Vivafit has continued its global roll-out in dramatic style over recent months.
India has been a particular focus for the operator, with the first clubs opening in Lucknow, Uttar Pradesh, and Cochin in Kerala in October.
Also in October, a 450sq m club opened in Jakarta, Indonesia – the country’s first Vivafit – while November saw the cutting of the ribbon of the first Vivafit in Oman, in the capital city of Muscat. Also in November, a further site opened in Singapore – a market the brand first entered in 2011, where the master franchisee holds an agreement to open 100 gyms.
Finally, October saw the signing of a master franchise agreement for Taiwan – with plans for 150 gyms by 2020 – while in November, an agreement was signed for the territory of Bahrain.
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