12 Jan 2015
AmorePacific to receive award for BRC-designed multisensory visitor centre
BY Jason Holland
South Korean skincare and beauty company AmorePacific is to be presented with an attractions industry award in March for its visitor centre which has “transformed the concept of a factory tour”.
Story Garden by AmorePacific opened in late 2013 at the company’s headquarters in Osan and was created and produced by design firm BRC Imagination Arts. The 10,000sq ft (929sq m) attraction tells the story of the company through an interactive, multisensory and multimedia experience.
Although Story Garden was originally intended for a limited audience, AmorePacific has started offering public tours thanks to its popularity.
AmorePacific is to receive an award for Outstanding Achievement by attractions industry body the Themed Entertainment Association (THEA). The creator of the THEA Awards says the Story Garden: “elevates the experience of a brand visitor centre to the highest artistic and emotional standard – a stunning new standard for Asia and the world”.
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