05 Mar 2015
Virgin Hotels Chicago teams up with city's bloggers for alternative tourist guide
BY Helen Andrews
Virgin Hotels Chicago, which opened in January of this year, has collaborated with a number of the Windy City’s influential bloggers to create a new kind of hotel city guide for guests.
The project Step Outside features seven personas, each of which is paired with a curated list of things to do, see, eat and explore – put together by a team of local bloggers. This guide will evolve each season, presenting a new set of bloggers and their recommendations. The lists of things to do are based on personas such as ‘The Dare Devil’, ‘The Artist’ and ‘The Partier’.
Doug Carrillo, VP of sales and marketing said: “In typical Virgin fashion, we didn’t want to introduce an ordinary hotel city guide. We collaborated with bloggers who are imbedded in the Chicago landscape to create thoughtful, well-rounded and distinct insights on the city’s best activities, restaurants, neighbourhoods and more.”
A separate resource, Step Inside, is a guide for Virgin guests on topics including music, entrepreneurship, wellbeing, as well as the line-up for artist performances at the hotel and its other programming. Presumably, this content will also provide guests with hotel service updates, for example information on the spa’s services – when it opens in Q2.
“Step Inside will provide our guests with ever-evolving content that interests them, brings a chuckle and gives an insider’s view into the world of Virgin Hotels,” added Carrillo.
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