21 Apr 2015
David Lloyd expands Orangetheory offering outside of London
BY Jak Phillips
David Lloyd Leisure (DLL) is rolling out Orangetheory Fitness beyond its London studios for the first time, as it bids to bring high-quality interval group training to the masses.
Centred around heart rate monitoring to deliver tangible results, Orangetheory has proved popular across DLL studios in London since the gym chain first acquired exclusive UK rights to the US-born concept in 2013. Now, DLL’s Winchester studio will be the first regional site to offer the 60-minute classes, comprising intervals of cardiovascular and strength training for up to 20 participants per session.
The programme features three components – treadmills, rowing machines and weight training blocks – with sessions set to upbeat music and using heart rate monitors to track performance and optimise cardio and resistance training.
DLL has been investing in premium concepts of late, having recently unleashed Les Mills Immersive Fitness classes – another exclusive offering – at David Lloyd Raynes Park in south London. The decision to take Orangetheory beyond the capital signifies DLL’s belief that such concepts will hold broad appeal.
“Orangetheory Fitness group training is incredibly popular with exercise enthusiasts all over the US because it is great fun, challenging and delivers amazing, scientifically proven results,” said Hazel Geary, DLL’s business development director.
“It has been hugely successful in our London studios since its debut in 2013, and we are delighted that the Winchester community will be the first outside the capital to be able to take part in this exciting workout.”
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