17 Jun 2015
IMG Worlds of Adventure masterplanner Falcon's Creative unveils Avengers ride
BY Tom Anstey
Design firm Falcon’s Creative Group have revealed new details about the Avengers ride coming to IMG Worlds of Adventure theme park in Dubai, with stereoscopic 3D media to combine with an elaborate physical environment and special effects to bring the Marvel Universe to life.
The ride – Avengers: Battle of Ultron – will be one of the Dubai theme park’s main attractions. The Ilyas & Mustafa Galadari Group are behind the development, which is set to be the world’s largest themed entertainment destination when it opens later this year.
“We are looking forward to guests enjoying our designs and media at this one-of-a-kind attraction,” said president and chief creative officer of Falcon’s Creative Group, Cecil Magpuri. “It has been a rewarding process to work with the Ilyas and Mustafa Galadari Group and IP providers such as Marvel.”
In addition to the Avengers-themed ride, Falcon’s has also been working on other experiences at IMG Worlds of Adventure, which it has acted as masterplanner for. The indoor theme park will be comprised of four themed zones – two centred on Marvel and Cartoon Network IPs, while a third features original animatronic dinosaurs and rides. The fourth area – known as IMG Boulevard – will contain not only rides, but also dining venues, retail outlets and a selection of interactive entertainment experiences.
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