25 Jun 2015
Unilever acquiring Dermalogica in third skincare buy this year
BY Jane Kitchen
Unilever is buying skincare brand Dermalogica for an undisclosed amount and will incorporate the brand into its Prestige division, which is dedicated to “select distribution and premium personal care brands.”
The move comes just over a month after Unilever, which also owns other health and beauty brands Dove, Axe, Lux and Sunsilk, acquired Kate Somerville Skincare. The conglomerate also bought British skincare brand REN earlier this year.
“Dermalogica enjoys an outstanding reputation and incredible awareness among skin care professionals and consumers alike, and has a clear positioning as a superior skin health brand that perfectly complements the rest of our Prestige offering,” said Paul Polman, Unilever CEO.
Launched in Los Angeles in 1986 by Jane and Raymond Wurwand, Dermalogica is sold in more than 80 countries in locations where there is a licensed skincare professional and focuses on skin problems such as hyperpigmentation, acne, ageing and sensitive skin. The company says it is focused on “skin health, rather than beauty and pampering,” and uses face mapping skin analysis, skin bars and microZone treatment. It had a turnover of US$240m (€214m, £153m) in 2014.
Polman said the Wurwands “have retained an interest in the company and will continue to work with us to grow the brand.”
“We are extremely proud of our Tribe and all that has been achieved in elevating the industry standard,” said Jane Wurwand. “This partnership will provide Dermalogica with the opportunities and resources to take the brand to even greater heights and help us continue our legacy in supporting the next generation of professional skin therapists and women entrepreneurs worldwide.”
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