24 Jul 2015
Blink Fitness launches franchise business
BY Kath Hudson
Blink Fitness, the low-cost chain started by Equinox in 2011, has launched a franchise programme with the intention of opening a further 300 gyms in the US by 2020.
The brand already has 50 gyms either open or in development in New York and New Jersey. Interested candidates will need to demonstrate a net worth of US$1.5m and US$300,000 in liquid assets.
Blink clubs measure 14,000–20,000sq ft (1,300–1,858sq m) and are designed to be bright and open, painted with colours that have a positive effect on mood.
Executive vice president, Todd Magazine, says Blink has perfected the model and is positioned for “immense growth”.
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