11 Aug 2015
Alton Towers continues short-break push with plans for new multi-million hotel addition
BY Tom Anstey
After costing parent company Merlin Entertainments around £50m (US$77.6m, €70m) in profits following the Smiler accident, Alton Towers has revealed multi-million pound plans for a fourth hotel as the park aims to become the UK’s leading short break destination.
The four-storey hotel will be built next to the existing Alton Towers Hotel and Spa and will be themed with 74 ‘colonial-style’ family rooms, a restaurant capable of seating 200 people and a café.
Most recently, the park launched its Enchanted Village accommodation, which is made up of 120 fairytale lodges and five luxury tree houses, offering an alternate style of accommodation to Alton Towers’ existing hotels. The park also offers the adjacent Alton Towers Hotel and the Splash Landings hotel and waterpark.
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