11 Sep 2015
Clubbercise teams up with Street Step to help disadvantaged youth into work
BY Jak Phillips
Clubbercise, the dance fitness class that claims to ‘bring a night out to a workout’ has joined forces with Street Step to help disadvantaged young people find work in the fitness industry.
Launched earlier this year as part of the Street League charity, Street Step is a social enterprise that works with 16-24-year-olds who face socio-economic barriers to help build their confidence and enable participants to discover employment opportunities.
Clubbercise will be delivered as part of Street Step’s employability programme. The dance class will be used to help nurture skills such as body language, communication, first impressions, building self-confidence, overcoming nerves and working well with others.
Street Step’s managing director Lindsey MacDonald said that when she was researching different dance fitness classes Clubbercise jumped out at her. She felt that the branding, energy and sense of fun were perfectly aligned to Street Step’s values and ethos.
“We want to make learning fun and appeal to the young adults who we’re working with and Clubbercise helps us to do that,” said MacDonald.
“As a business, Clubbercise encourages and supports self-employment in the dance fitness industry, which is a positive and viable option for our street Step Academy graduates. We want to empower our young adults and give them the tools they need to make it into the fitness industry.”
Clubbercise co-founder Claire Burlison Green said the brand is looking forward to helping fresh faces break into the industry.
She added: “We recently partnered with the ‘This Girl Can’ campaign so have seen first hand how positive engagement and reinforcement makes a huge difference to people’s lives.”
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