The Madison Collection, which supplies towels, robes and spa accessories to leading hotels and spas around the world, has revealed two new products at the Global Wellness Summit.
Charmaine T. Lang and her team at The Madison Collection spent four years researching and testing a high-quality, lightweight, durable towel that meets the needs of all generations. The result is The Bordado Collection.
The new bath towel weighs only 8.03lbs per dozen, and the company says it saves energy, water and labour – and also requires 40 per cent less storage space.
The second new launch – the Hot Springs Collection – has been inspired by the resurgence of the hot springs market, and the pattern reflects the illusion of bubbles. The bleach- and blotch-resistant towels are resistant to challenges presented by the compounds found in thermal spa waters.
The company uses superior cotton and a sophisticated dyeing process to ensure its products last more than 500 washes (tested in industrial laundry), and still feel and look great.
All products are made in a purpose-built factory in Brazil, which is one of five in the world where spinning, weaving, dyeing, cutting and sewing takes place in one location – ensuring consistency of supreme quality as well as environmental sustainability.
The family-owned business, which was established in 1951, has a wellness ethos, with high levels of staff welfare: fitness instructors conduct twice-daily workouts, healthy food choices are available and fair wages and profit-share schemes apply for employees.
The company works with leading hotels and spas around the world and is renowned for impeccable linens with an emphasis on operational use.
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