28 Jan 2016
Virgin Hotels to open first California location
BY Jane Kitchen
Lifestyle brand Virgin Hotels will open its first California location in Palm Springs in late 2018.
The hotel will feature 150 bedrooms, multiple restaurants, a rooftop terrace and pool, and a spa – likely similar to its first spa location in Chicago, where clients can completely customise treatments, from duration in time to focus of the treatment.
Designed by local architect Chris Pardo, the hotel will be located in the heart of downtown Palm Springs and surrounded by historic desert modern architecture.
“Opening a property in California has been on our wish-list since day one, and as Palm Springs has grown beyond its reputation of a retreat for Californians, we knew it was the perfect location for a Virgin Hotel,” said Virgin Hotels CEO Raul Leal.
Virgin’s Chicago hotel and spa opened last year; locations in Nashville, Dallas and New York are slated to open next. The company said it is continuing to look at properties in Boston, Los Angeles, Miami, Austin, Seattle, San Francisco and Washington DC, as well as London, in what would be its first location outside the US.
Just this week, Virgin also announced that its Chicago hotel has achieved LEED Gold Certification.
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