22 Mar 2016
SeaWorld creative added to ethics panel for TEA Summit
BY Tom Anstey
Anthony Esparza, chief creative officer (CCO) at SeaWorld, has been added to the lineup for the TEA’s annual summit next week.
Esparza – who was appointed SeaWorld’s CCO in September 2015 after roles with the likes of Nickelodeon, Paramount Pictures and the Harlem Globetrotters – is currently overseeing the troubled brand’s dramatic restructure and reimagination outlined by CEO Joel Manby last year.
In charge of developing “experiences that matter” with a conservation focus on all of SeaWorld’s attractions, television shows and new business enterprises, Esparza will speak as part of a panel discussion titled “Ethics, Ethos and the Elephant in the Room”.
Chaired by TEA president Steve Birket and EME board member Kile Ozier, the panel will cover upper-industry “elephant” topics like human rights and global citizenship; doing business in China, the Middle East and in emerging markets; environmental challenges facing the industry; and best practices within the attractions industry.
Taking place over three days at the Disneyland Hotel in Anaheim, California, the TEA Summit kicks off on 31 March with a focus on insights, trends and discussions that will give developers, operators and experience creators the tools and understanding needed to make future decisions.
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