27 Apr 2016
HBO's Art of Thrones creates immersive experience to hype TV show
BY Tom Anstey
HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
Taking place in New York’s Angel Orensanz Center, Art the Throne featured five Game of Thrones-inspired art installations on display throughout the gothic space.
For the exhibition, HBO selected a diverse group of artists to reinterpret scenes from the series through “elaborate and mesmerising art installations, bringing The Seven Kingdoms to life.”
Among the works on display Pop Chart Lab – experts in creating infographics – organised the show’s notorious Red Wedding massacre into a 12-foot (3.6m) high illuminated manuscript made up of illustrated graphs and symbols carved onto red glass. Designed to represent the theme of the rise and fall of power throughout the multiple series, art collective CYRCLE created an inverted golden crown and mirrored room to symbolise the constantly shifting power structures in the show. Two separate artists also re-envisioned some of the show’s characters in portrait form, with graffiti and street muralist Tristan Eaton creating a large-scale painting of Daenerys Targaryen and illustrator Marcos Chin’s projecting and animated version of Brienne of Tarth. Finally, one of the installations most impressive works was created by paper sculptor Jeff Nishinaka, who created a life-size White Walker surrounded by his frozen minions.
“Game of Thrones embodies creativity at its finest,” said Lucinda Martinez, senior vice president of HBO Multicultural Marketing. “Art The Throne celebrates imagination, ingenuity, and creative genius, the foundation upon which Westeros is built. HBO is excited to embark on this creative journey; we’re thrilled to share these creations with the Game of Thrones and artistic communities.”
Art the Throne launched on 16 April with the release of five video diaries capturing the artists’ creative process. An event took place on 20 April with a number of high-profile celebrities and actors from the show in attendance, with the show wrapping up on 21 April.
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