10 May 2016
DSM developing substantial wellness community in China
BY Jane Kitchen
Destination Spa Management is creating a resort and wellness community in Haikou, China, that will include a 7,000sq m (75,000sq ft) wellness facility alongside a 110-bedroom resort and a wellness village with 975 houses.
Samantha Foster, director at DSM, told Spa Opportunities that Q’in Wellness, set to open in early 2018, is targeting the high-end Chinese community.
“According to a 2014 study of this target market done by SpaChina magazine, 92 per cent of respondents are concerned about their current or future health, and this trend is growing,” Foster explained. “This resort will address those needs.”
DSM aims to take international best practices and enhance and deliver them in a way that’s appealing and relevant to the Chinese consumer, said Foster.
Services will be sold as all-inclusive packages to make them easier for consumers to understand and buy, and will be comprised of diagnostics; holistic health, including Traditional Chinese Medicine as well as international rejuvenation medicine; physiotherapy; fitness, spa; beauty/grooming; and non-invasive cosmetic procedures.
“The spectrum of wellness services is currently unmatched in China, and is comparable to the offerings of the world’s most famous health resorts,” said Foster.
Healthy food and beverage, education and activities for social engagement also will play a key role in the delivery of wellness.
Foster said Q’in will also have a strong focus on Chinese culture – “not just Chinese medicine, but also rediscovering traditional values and ways of living.”
DSM also recently opened Atmantan, a 65,000sq ft (6,039sq m), 106-room dedicated wellness resort near Pune, India, which they are also managing.
Sangha, another wellness community in China, is being built by architecture practice Tsao & McKown along Yangcheng Lake outside of Suzhou, and is due to open in Q3 2016.
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