13 Jun 2016
Deepak Chopra launches platform that aims to ‘democratise wellbeing’
BY Jane Kitchen
Physician, author and wellness expert Deepak Chopra has launched a new wellbeing platform, Jiyo, which aims to “be a personal companion to enable personal transformation.”
Created in partnership with entrepreneur and transmedia expert Poonacha Machaiah, Jiyo looks to address health and wellbeing holistically, encouraging lifestyle modification and offering expert insights across categories from exercise and nutrition to sleep and stress, as well as exclusive interactive meditation videos with Dr Chopra.
The platform uses intuitive technology to analyse users’ behaviour and makes recommendations based on their habits to nudge them on their path to wellbeing.
“The goal of Jiyo is to impact a billion lives around the world by enabling them to experience a joyful, energetic body; a loving, compassionate heart; a restful, alert mind and lightness of being,” said Chopra.
By focusing on the five pillars of wellness, including personal growth, exercise, nutrition, sleep and relationships, Jiyo aims to take a 360-degree approach to wellbeing, offering curated video content and insights from experts including Dr Mark Hyman, Kimberly Snyder, Eddie Stern and Tara Stiles.
Wellbeing communities are also a key feature of the platform, and users will be able to access the communities by subscription.
“Jiyo aims to democratise wellbeing by leveraging mobile technology, devices/sensors, curated content/services and prescriptive analytics to provide the consumer with contextual services that will enable them to make positive lifestyle changes,” said Machaiah.
Jiyo aims to go beyond traditional apps and devices by offering insights and curated content and services through its behavioural nudges. Rather than tell a user how much she slept, for instance, Jiyo may note that the user tends to sleep less when she uses her phone late at night, and may suggest a meditation in the evenings instead.
Jiyo has also partnered with business management software provider Mindbody, which will enable users to access Mindbody’s worldwide network of more than 277,000 practitioners in fitness, beauty and wellness to find and book classes and appointments with local experts.
In addition, Jiyo has also partnered with Apollo Life, a leader in the health and wellness segment in South Asia, to develop a health risk assessment and wellbeing index. The partnership will also enable Jiyo to bring wellbeing services to nearly 1.5m corporate users.
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