Printed from : The Leisure Media Co Ltd

14 Jun 2016


Philippe Starck emphasises need for playfulness with new Singapore hotel design
BY Kim Megson

Philippe Starck emphasises need for playfulness with new Singapore hotel design

M Social Singapore, the first property of a new lifestyle hotel brand from Millennium Hotels & Resorts, opens on Wednesday (13 June) with interior designs by Philippe Starck.

The hotel is located on the Singapore River overlooking the vibrant Robertson Quay enclave, as part of a wider integrated development of luxury apartments and new public spaces.

M Social will feature 293 guestrooms spread over ten floors, a restaurant and bar, a self check-in kiosk and a rooftop pool. The spaces around the hotel are designed to be accessible and flexible to guests’ needs, and according to Millennium will “emphasise community experience in a contemporary yet casual setting”.

Starck said he adopted a “democratic design” concept for the project, heavy on open spaces for socialising and fun custom-made design flourishes – such as playful sculptures of two bronze peanuts at the entrance. “Elegance, creativity and technology will meet to offer a unique experience to our global smart tribe,” he said.

Paul James, senior vice president of marketing at Millennium Hotels & Resorts, said M Social “is great for the millennial market and reflects our departure into lifestyle hotels.”


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