04 Jul 2016
The Void brings Ghostbusters VR experience to Madame Tussauds
BY Tom Anstey
Madame Tussauds in New York has teamed with The Void to create the brand new Ghostbusters Experience, incorporating VR and highly immersive theming to create a never-before-seen offering in the heart of Times Square.
Opened ahead of the reboot of the Ghostbusters franchise, which comes to cinemas on 15 July, the experience is the first public display of The Void’s VR capabilities, with a multisensory, all-immersive VR environment allowing visitors to strap on a proton pack and become ghostbusters themselves.
"Ghostbusters is an amazing property that has kept fans enthralled for decades, and Madame Tussauds is the perfect one-of-a-kind location,” said Ken Bretschneider, CEO and cofounder of The Void.
“This hyper reality experience will have people talking for years to come. It brings Ghostbusters to life in a way that no one has ever experienced before.”
The state-of-the-art VR technology produced by The Void in collaboration with Sony, sees visitors able to blast their way through a New York City apartment.
Using authentic props, costumes, a vehicle, gadgets and real-time effects, guests will be able to explore various scenes from the Ghostbusters world, visiting locations including the haunted New York City subway station, Zhou’s Chinese Restaurant, and the Mercado Lobby where a hologram of Slimer will chase guests around, trying to get a selfie with them. The experience concludes with a greenscreen opportunity on a replica Ecto-2 motorcycle with the VR experience coming as an add-on.
"The experience at Madame Tussauds New York, combined with Ghostbusters: Dimension from The Void, makes this an exciting Ghostbusters destination in Times Square," said Mark Caplan, senior vice president of Sony Pictures Consumer Products. "It's not only a great way to get excited about the new movie, but a fun way to get your ghost on in New York."
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