19 Jul 2016
PortAventura's Ferrari Land sets official opening date
BY Tom Anstey
PortAventura has revealed the official opening date for its Ferrari Land attraction, with the theme park addition coming to the Spanish resort on 7 April 2017.
The 60,000sq m (646,000sq ft) Ferrari Land will be centred around its vertical accelerator rollercoaster, which will become the tallest in Europe at 112m (367.5ft), exceeding PortAventura’s own Shambhala for the impressive record.
The ride’s structure was completed earlier this year, with trains added to the track in June and ride testing taking place this month.
Global design practice PGAV – in collaboration with Ferrari and PortAventura – is behind the design of Ferrari Land. Ferrari has played an active role in the development, overseeing the €100m (£84m, US$110m) project, ensuring finer details such as using the exact shade of red – a Ferrari trademark – for the rollercoaster. Theming will be very strong throughout the park, blending traditional Italian culture with the Ferrari brand and its history.
Visitors will be able to visit the park on its own as a single experience or on a multi-park pass for all of Portaventura. The park will offer two different experiences – a more traditional outing for the casual Ferrari enthusiast or a thrill seeking version for an avid piston-head.
The main street of Ferrari Land will resemble an Italian town, with restaurants, retail, family rides and eight Ferrari simulators – six for adults and two for kids. Additionally, the main building opposite, which is the centrepiece of the park, will be the Ferrari Experience.
In addition to the main street and signature coaster, a 1km (0.62m) racing kart track is included, as is a pit stop experience and a Ferrari drop ride.
“The arrival of Ferrari Land next April will highlight PortAventura World’s position as a worldwide leading holiday destination, offering three theme parks in one resort,” said Giovanni Cavalli, general manager commercial for PortAventura.
“PortAventura will be a wholly unique destination on an international scale, combining the true essence of our theme park and resort with the distinctive traits of Ferrari Land.”
Ferrari’s theme park plans go beyond PortaVentura, with the brand saying last year when it filed for its IPO that is was looking at opening “one theme park in each of the main geographic areas where we operate, including North America and Asia.”
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