19 Jan 2017
Ninjago comes to Legoland Florida following multi-million dollar investment
BY Tom Anstey
Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
The immersive land, filled with several hands-on, outdoor, ninja-themed activities, is centred around a 4D dark ride by Triotech, with guests using striking gestures to blast animated fireballs, lightning, shockwaves and ice as they travel through dojos to master their skills.
The four-person cars represent the four main Ninjago characters, each with a different ability, with riders collecting points for their efforts through the ride and scores displayed at the end to see who did the best. The ride also incorporates 4D effects such as heat, smoke and wind, offering guests a unique interactive experience.
“The fourth installation of Ninjago The Ride, being at Legoland Florida is a crucial cornerstone in Triotech’s history since Central Florida is an important market in the attractions industry,” said Christian Martin VP of marketing at Triotech.
“Triotech is rapidly becoming more recognised as a turnkey integrated provider of innovative attractions and even guests are beginning to recognise this value.”
Additionally, the attraction also includes Zane’s Temple Build – an experience where visitors can add to a giant model of the Ninjago Monastery, with bins of loose lego bricks allowing them to use their creativity. Single child platforms, recommended for children aged 5-12 and known as Kai’s Spinners, will also teach children the art of “Spinjitzu,” while an area with light-up targets known as Jay’s Lightning Drill offers a chance to test precision and reflexes. Cole’s Rock Climb is a rock-climbing wall designed for children aged 2-12, while an immersive retail element themed on Wu’s Warehouse is also included.
The launch comes ahead of the Lego Ninjago movie, to be released later this year on 22 September. As an IP, Lego remains very strong, with the brand named in 2015 as number one on the Brand Finance’s Brand Strength Index in terms of familiarity, loyalty, promotion, staff satisfaction and corporate reputation.
Close Window