27 Jan 2017
Orangetheory Fitness opens Manhattan Studio
BY Tom Walker
US-based health club chain Orangetheory Fitness has opened its first corporate-owned studio in New York City.
Located in the Astor Place neighborhood, the vibrant community where East and West Villages meet in Manhattan. The studio is the fifth Orangetheory Fitness studio to open in the city but all other four are operated by franchisees.
The studio will feature a large, multi-level layout – making it unique in the Orangetheory portfolio as it is the first to to rise above one storey – and has been designed to motivate members with upbeat music, modern equipment, contemporary lighting and art.
"We're elated to be opening our first corporately owned Orangetheory Fitness studio in New York City, one of the workout capitals of the world," said Dave Long, co-founder and chief executive officer of Orangetheory Fitness.
"This studio is located in the heart of the city and will allow us to continue to grow our Orangetheory Nation while providing us with an ideal spot to continuously deliver the most unique, challenging and results oriented workouts to New Yorkers."
The opening is part of the company’s explosive growth in the US, which saw a 69 per cent increase in studio openings in 2016 from the year before.
The company also relocated its HQ from its original home in Fort Lauderdale, Florida, to a 36,000-square-foot facility in the city of Boca Raton.
Orangetheory launched its first studio in Florida in March 2010 and has since become one of the world's largest fitness franchises, with 500 studios in seven countries – the US, Canada, the UK, Australia, Mexico, Dominican Republic and Colombia.
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