13 Feb 2017
Exclusive: Aardman Animations outlines theme park ambitions
BY Tom Anstey
Aardman Animations – creator of popular IPs such as Wallace and Gromit and Shaun the Sheep – has grand plans for its attractions and live experiences division, with ambitions to create an entire theme park dedicated to the creations of the British animation studio.
In addition to existing attractions including Wallace and Gromit’s Thrill-o-Matic ride at Blackpool Pleasure Beach and the Shaun the Sheep Experience at Skånes Djurpark, Aardman recently revealed plans for a Shaun the Sheep FEC concept and an Aardman Experience. But the company's vision goes beyond that, with plans for an entire theme park based on Aardman IPs.
“We have ambitions to develop our presence within the sector,” said Ngaio Harding-Hill, senior manager of attractions and live experiences for Aardman, speaking exclusively to Attractions Management. “We’d love to create an Aardman Land with the right partner.”
In addition to its theme park ambitions, new IPs on the horizon for Aardman open up new possibilities, according to Harding-Hill.
“Nick Park’s new film, Early Man releases early next year,” she said. “It provides a whole new cast of characters and adventures to launch into the world of visitor attractions so there are loads of really exciting projects on the horizon for this area of the company.”
For more on Aardman Animations, check out the Q1 edition of Attractions Management magazine, available soon.
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