23 Feb 2017
Green bottles: Brita launches environmentally-friendly water bottles
BY Lauren Heath-Jones
Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.
The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 percent faster water flow than the original disc for easier hydration. Each disc provides 150 litres, or four weeks worth, of freshly filtered water.
Brita UK marketing director Rebecca Widdowson said: “Brita is looking to expand into the sports market with the introduction of fill&go Active and fill&go Vital. The new Brita refillable water filter bottles are designed to appeal to gym goers.”
Both bottles are made with durable BPA-free plastic and are an environmentally friendly alternative to bottled water.
The fill&go Vital bottle features an easy pull out mouthpiece, while the fill&go Active includes a handy carrying loop designed for convenience and practical use. Both are available in four colours blue, purple, lime green and pink.
The Active and Vital bottles are available as a retail line for gyms and health clubs to sell and are currently stocked in PureGym.
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